Our story

A tiny studio with a giant imagination.

We're writers, illustrators and book lovers who believe every child deserves a story made just for them.

Our mission

Books kids actually finish — and ask for again tomorrow.

For over a decade we've partnered with first-time authors, teachers and parents to turn napkin sketches into proper books — hardcover, paperback, audiobook and beyond. No vanity press tricks, no AI shortcuts. Just craft.

240+

Books published

12yrs

Crafting stories

4.9★

Author rating

What we believe

Four things we won't compromise on.

The little rules that keep our work honest and our authors happy.

Story first, always

Every illustration, font and flap is chosen to serve the story — never the other way round.

Authors as partners

You keep 100% of your rights and royalties. We're a studio for hire, not a vanity press.

Made to last

FSC paper, soy inks and bindings that survive the bedtime-reread of even the toughest 4-year-old.

Handmade feel

Real illustrators, real editors. No AI shortcuts on artwork or copy — ever.

Our journey

Twelve years, one stubborn idea.

01
2014
Three friends, one kitchen table
Founded as a tiny illustration studio in Brooklyn.
02
2017
First bestseller
“The Moon-Stitched Bear” hit the NYT children's list.
03
2020
Going global
Opened the London office and shipped to 38 countries.
04
2023
100k+ readers
Crossed a hundred thousand little readers worldwide.
05
2026
Today
240+ books published, 60+ partners, still in love with the work.

The humans

Meet the makers.

A small, senior team — every project gets at least one founder on it.

Maya Okafor

Founder & Creative Director

Theo Lindberg

Head of Illustration

Priya Raman

Senior Editor

Sam Whitfield

Publishing Lead

Loved by authors & reviewers

Got a story?

Let's make a book together.

Free quote, sample artwork and a friendly timeline — within one business day.

See our process